The negative advertisement of Timm Romney is continued. The collaborators of candidate have chosen this way, the negative campaigning against Barack Obama. Every day a negative spot is displayed and it is presented Obama as a bad President for all affairs. For every attack the collaborators use a video on youtube.com. This method has advantages and risks.
Rick Farmer, PhD, an assistant professor of political science at the University of Akron found that negative ads are more memorable than positive ads when they reinforce a preexisting belief and are relevant to the central issues of a marketing campaign. In the other side, In a study done by Gina Garramone about how negative advertising affects the political process, it was found that a consequence of negative campaigning is greater image discrimination of the candidates and greater attitude polarization.
Today the issue of the negative advertisement is economy:
Under President Obama, our economy is just not getting better. Americans are suffering. As former NH Gov John Sununu said, "It's a DISASTER." Governor Romney has a plan and the experience to build a stronger, robust middle class with more jobs and MORE TAKE-HOME PAY. And, regardless of the tiresome rhetoric coming from Obamaville, Romney is NOT going to raise taxes on the middle class. Mitt Romney is the leader we need:
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